June 9, 2010

How to measure a presentation

This is an old, unsolved question. How can you measure a presentation in terms of: - Effectiveness; - Impact; And assess if: - It’s Memorable; - It generates Awareness; - It generates Leads.

I’ve always struggled with this point: no matter how much feedback you get from the audience, in the form of emails, tweets, or filled paper forms, it’s never enough.

I’m trying to think of a simple, creative way to solve this need. Suggestions?